Google to Take 'Apple-Like' Approach for Nexus Devices: Report

Its a dependable fact Google needs more control over the configuration and working of Nexus cell phones, with different reports indicating changes to arrangements throughout the years. A report now asserts that the Androidmaker arrangements to take an Apple-like methodology with its Nexus-marked cell phones, applying complete control over the outline, equipment, and programming of the gadgets.

Google CEO Sundar Pichai plans to vertically incorporate Google's telephone operations, reports The Information. Starting now, Google's Nexus accomplices send a group to Google's base camp for assembling the cell phone. The report asserts that Google needs a complete say on outline and different parts of improvement.

Google needs its equipment creators to be "request takers," like how Apple handles Foxconn, the agreement maker that delivers iPhone handsets. Apple plans the cell phone, orders the SoC and different parts of the improvement.

Likewise, the present bunch of Nexus cell phones has "Nexus" logo and in addition the name and logo of the maker on the back of the cell phone. The report asserts that pushing ahead Nexus cell phones might have Google brand put on them. The organization apparently expects to rival Apple in the top of the line cell phone market.

Throughout the months, Google has become genuine about its equipment. Notwithstanding the Nexus program, at one time, the organization likewise kept up a Google Play Edition lineup, under which numerous cell phones maker propelled a variation of their individual lead cell phone with stock Android experience.

Prior reports, Google has additionally become keen on outlining its own chips. The organization was said to be in converses with little SoC producers to have them make its specially crafted processors.

Google has in the past composed gadgets itself, and had them created by producers, for example, itsPixel lineup. The organization orders outline and different guidelines to its accomplices for Pixel gadgets.

The report guarantees that major OEMs aren't glad about the present Nexus program. For example, it gives Samsung as a sample, which hasn't delivered a Nexus cell phone following 2011. So Google unquestionably needs to concoct something new.

Strikingly, HTC is said to be assembling both Nexus cell phones this year, prior reports have guaranteed.