Samsung Maintains Lead Over Apple in Q4 2015: Strategy Analytics
Samsung within the remaining zone of 2015 controlled to preserve its lead over Apple to stay the top phone seller according to the brand new shipment records launched by marketplace studies firm strategy Analytics.


The research company has pop out with its document on international cellphone shipments by using supplier in q4 2015. where it claims that Samsung shipped 81.three million smartphones international which turned into more than Apple's seventy four.eight million shipments at some stage in the equal length. The shipments helped Samsung seize 20.1 percent of the market, in advance of Apple's 18.five percentage in this autumn 2015. As in line with approach Analytics statistics from this autumn 2014, Apple had tied with Samsung as world's pinnacle phone dealer with each garnering 19.6 percentage marketplace proportion.
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the brand new records additionally claims that Samsung had an above-common 9 percent annual boom as compared to equal length final 12 months. Samsung shipped seventy four.5 million devices in q4 2014, as in keeping with approach Analytics. The research company further introduced that this changed into Samsung's quickest increase fee in almost two years whilst Apple saw most effective a mild upward push in shipments. In q4 2014, Apple shipped seventy four.5 million devices. considerably, the record adds that Samsung shipped 319.7 million smartphones in 2015, in comparison to Apple's 231.five million. The file additionally corroborates IDC's numbers for document smartphone shipments 2015, to 1.forty four billion.

The research firm brought that Apple captured 18 percent marketplace percentage in q4 2015 which hardly ever modified from a year earlier. approach Analytics said that "Apple's iPhone increase is peaking" although talked about that the business enterprise will have to enlarge into new markets including India and Nigeria to be able to reignite iPhone growth this year.

in the this autumn 2015, smartphone enterprise registered "slowest boom fee of all time" of 6 percentage, in step with method Analytics. The cellphone shipments saw a upward push from 380.1 million units in q4 2014 to 404.five million in this autumn 2015.

chinese language handset makers which includes Huawei and Lenovo (and Motorola) grabbed third (8 percent) and fourth (five percent) function, respectively. in line with the studies company, Huawei shipped more than one hundred million smartphones in 2015. This become first time that the chinese agency crossed the one hundred million shipment milestone.

Lenovo and Motorola, notwithstanding the merger of the two agencies, noticed a decline in overall smartphone shipments. In q4 2014, Lenovo and Motorola blended shipped round 25 million gadgets at the same time as the number got here down to 20 million in Q5 2015, as according to method Analytics. Xiaomi held the 5th position and grabbed five percent market percentage in this fall 2015.

every other research firm claimed nearly comparable effects for phone shipments in the this fall 2015. Counterpoint research also claimed that Samsung had an area over Apple in this fall 2015 at the same time as the alternative pinnacle 5 cellphone companies had been Huawei, Lenovo and Motorola, and Xiaomi.

some of the interesting points made with the aid of Counterpoint research endorse that three in five smartphones shipped in 2015 have been LTE capable. It provides that 900 million LTE smartphones were shipped globally in 2015 even as three in 5 smartphones shipped in premium phase in 2015 had been iPhone fashions. It additionally added that near 850 manufacturers were competing in phone market; however, the top 20 have been commanding nearly 85 percent of the entire telephone shipments in 2015.

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